Social Media Projects

 

The Meteor

I partnered with the digital team at The Meteor for their Meet the Moment Summit and In Love & Struggle event. For Meet the Moment, I was on-site at the Brooklyn Museum to capture content for their thought-provoking panels about reproductive freedom, banned books, the Supreme Court, and more.

For In Love & Struggle, I was on-site at the Minetta Lane Theatre to interview talent and capture content of the event overall.

Apartment Therapy

Launched a new TikTok and Instagram social video series called College Room Tours, inviting students from all over the country to share their interior design with us. Check out some of the tours below! In this role, I also helped optimize Apartment Therapy YouTube with new social tactics.

Stamford Health

Provide guidance on Stamford Health’s social accounts and Healthflash blog by building day-to-day strategy, developing social-first content like reels and graphics, and using social analytics to optimize the accounts. I also act as social producer for on-site photo shoots at the hospital.

Refinery29

At Refinery29, I was the social media editor for branded content partnerships. In this role, I worked with clients from a variety of brands like the SAG awards, HBO, Google, Nordstrom, and more. I created Instagram Stories, Snapchat Stories, Instagram Lives, and Social Takeovers, in addition to managing the day-to-day publishing.

Thirty Madison

With Thirty Madison, I helped manage social media strategy and day-to-day content creation for Nurx and Keeps social accounts. By working with the creative teams, I developed new designs and video content for Instagram and TikTok, and regularly pitched trending content that could work for the brands.

The Kitchn

As a member of the audience growth team, I managed social strategy for Kitchn YouTube by working on video packaging for new and existing series. In my role, I developed day-to-day strategy and consulted with the video team on best practices to grow the channel.

Some of the series I worked on: What’s In A Dish, Instant Remix, In the Kitchn with Ni’Kesia

Read some of my articles with The Kitchn.

The Verge & Verge Science (Vox Media)

Leading social media manager of The Verge (3M subscribers) and Verge Science (1M subscribers) YouTube channels, managing all audience development tactics for new and existing videos. In this role, I launched the Verge Science YouTube and also oversaw all social video across Facebook, Twitter, and Instagram.

Photo Credit: Jenna Garrett

Pop-Up Magazine

Managed social strategy and content creation for Pop-Up Magazine’s touring live magazine show on Instagram and Twitter. I developed and optimized social campaigns for their Spring ‘22, Fall ‘22, and Spring ‘23 farewell tour. Here’s a look at one of the Instagram series I produced featuring tour contributors:

Mustache Agency & Netflix

At Mustache Agency, I worked with the team to brainstorm go-to-market social ideas and develop a pitch deck for Netflix and the season 2 launch of Love is Blind. By providing best practices and social expertise, I was able to pitch engaging social ideas that would increase conversation and engagement for season 2.

Wildlife Conservation Society

Launched creative ideation and engagement campaigns across 15 social accounts (Instagram, Facebook, Twitter) for WCS’ five NYC parks – Bronx Zoo, New York Aquarium, Central Park Zoo, Queens Zoo, & Prospect Park Zoo. I also produced social-first video series focusing on the keepers and the incredible wildlife they care for on a daily basis – see more: